Research
Studies we've run,
so you can see what "beyond
demographics" looks like.
Every study below was collected, segmented, and summarised with MindLink. Open any to see the live dashboard — segments, findings, and exports.
Published studies
Skin, Identity & Culture
Two continents. Eight countries. The same five questions — and radically different answers about what skin really means.
Who Pays for Music, and Why?
A psychographic study of the motivational divide between Indian consumers who pay for digital music, and those who don't — across 2,276 verified respondents.
How India Invests
2,322 Indian investors. Eight personalities. One uncomfortable truth — the gap between access and action isn't about awareness, it's about confidence architecture.
Insurance: Hurdles, Triggers and Beliefs in India
Indian insurance prospects across eight psychographic archetypes show when insurance is considered, why people buy it, and what drives their choice. The barrier to purchase isn't price — 54% were first moved by a health scare, not a life milestone.
How India Drives
1,013 Indian buyers. Eight archetypes. The gap between what India says it wants in a vehicle — and what actually gets it into a showroom.