Use Cases · April 2026

Psychographics,
at the scale of AI.

What your teams can do when they know not just who their consumer is, but how they think.

A Read-Through Guide · Marketing & Consumer Insights
Prepared by the salt inc.
HOW TO READ THIS DECK

Two paths.
Pick yours.

This deck branches. Go straight to use cases by team — or start with a brief on how MindLink works.

Explore Use Cases →
Use cases by team
Defined separately for Consumer Insights, Brand & Creative, Marketing, Sales, Product, and Operations.
A Brief Note on MindLink →
How MindLink works
The mechanism, the panel size, and what psychographic data actually is.
Use ← Back at the bottom of every slide to return here.
This deck saltmindlink.com Explore Use Cases 6 teams · 18 use cases Team Consumer Insights Team Marketing + 4 more … Use case detail Problem · Method · Evidence · Why A brief note on MindLink How it works The Mechanism The Panel
MINDLINK · THE SALT INC.
WHAT MINDLINK DOES
THE MECHANISM

A 10-question personality test. Run as a campaign.

Distributed via Meta, Google, WhatsApp or any link placement. Consumers complete it out of curiosity, receive a personal report, and — voluntarily — hand over verified email, age, GPS, and deep psychographic signal.

15–18%
CTR on the test. Curiosity, it turns out, is a strong driver.
01
Campaign deployed
Meta · Google · WhatsApp · email
02
Consumer takes test
10 questions, curiosity-led
03
Personality report returned
Consumer gets value
04
Verified first-party data captured
Email, GPS, age, psychographic signal
05
Queryable in dashboard
Plain-English via MindLink GPT
MINDLINK · THE SALT INC.
THE PANEL TODAY

What you're working with, early 2026.

70K +
Panel size
Verified Indian consumers. Growing with every campaign.
300 +
Questions answered
Across 32 campaigns and 20+ categories.
2 wks
Speed to 1,000 responses
At minimal media spend.
8
Active verticals
BFSI, FMCG, Auto, Beauty, Health, OTT, Parenting, more.
Demographics tell you who your consumer is. Psychographics tell you how they think.

See MindLink in Action

Meet yourself — beyond what you already know.

Meet yourself
MINDLINK · THE SALT INC.
CONTENTS

Six teams. Eighteen use cases.

Pick a card to dive in. Every detail slide has a way back.

01 · Team
Consumer Insights
Replace the quarterly research cycle with a live, queryable intelligence layer.
3 use cases →
02 · Team
Brand & Creative
Brief agencies with psychological triggers — not demographic boxes.
3 use cases →
03 · Team
Marketing
Why a consumer is predisposed to engage — before they have clicked anything.
3 use cases →
04 · Team
Sales
What actually drives purchase — and which segments to prioritise.
3 use cases →
05 · Team
Product
Why users engage or churn — before analytics can tell you.
3 use cases →
06 · Team
Operations & Strategy
Consumer intelligence as a compounding organisational asset.
3 use cases →
→ Jump to pricing
MINDLINK · THE SALT INC.
CONTENTS›CONSUMER INSIGHTS
01
Consumer Insights
Replace the quarterly research cycle with a live, queryable intelligence layer.
THREE USE CASES →
01
Live intelligence, not quarterly reports
Answer "who is our consumer, really?" on demand.
→
02
Pressure-test hypotheses in two weeks
Validate a market or segment hypothesis before committing.
→
03
Track mindset drift before it shows up in sales
Detect shifts in motivation, anxiety, and trust early.
→
MINDLINK · THE SALT INC.
CONTENTS›BRAND & CREATIVE
02
Brand & Creative
Brief agencies with psychological triggers — not demographic boxes.
THREE USE CASES →
01
Messaging built on how your audience thinks
Brief creative on psychological truth, not assumed persona.
→
02
Ad creative per personality, not per segment
One campaign, multiple psychological executions.
→
03
See which mindsets your brand works for
Know your brand's psychological equity before the next campaign brief.
→
MINDLINK · THE SALT INC.
CONTENTS›MARKETING
03
Marketing
Why a consumer is predisposed to engage — before they have clicked anything.
THREE USE CASES →
01
Custom audiences built on motivation
Build and activate segments by how people think, not what they do.
→
02
Spend where consumers are psychologically ready
Allocate budget to the highest-propensity psychographic segment.
→
03
CRM journeys tuned to mindset
Sequence and content that matches the psychological profile.
→
MINDLINK · THE SALT INC.
CONTENTS›SALES
04
Sales
What actually drives purchase — and which segments to prioritise.
THREE USE CASES →
01
What really drives purchase in your category
Move beyond price sensitivity. Understand the psychological pitch that closes.
→
02
Score leads by psychological fit
Prioritise the pipeline by who is psychologically ready.
→
03
A psychographic playbook per region
Field strategy that reflects the actual profile of each market.
→
MINDLINK · THE SALT INC.
CONTENTS›PRODUCT
05
Product
Why users engage or churn — before analytics can tell you.
THREE USE CASES →
01
Design for how users actually process information
UX that matches cognitive style — not just workflow.
→
02
Personalise from the first session
Cold-start personalisation without behavioural history.
→
03
A roadmap that serves the silent majority
Build for the full spectrum of users — not just the loudest ones.
→
MINDLINK · THE SALT INC.
CONTENTS›OPERATIONS & STRATEGY
06
Operations & Strategy
Consumer intelligence as a compounding organisational asset.
THREE USE CASES →
01
Size a new market before committing
Validate that a new geography has the right psychological profile.
→
02
Catch churn before the churn event
Identify segments with misaligned expectations before they leave.
→
03
An owned data asset that compounds
Build a psychographic panel that grows — and eventually monetises.
→
MINDLINK · THE SALT INC.
CONTENTS›RATE CARD
PRICING · APRIL 2026

Two plans. One clear choice.

Dashboard access is the subscription. Panel creation and reports are priced per engagement.

Starter
₹1,25,000
per month · Billed in INR
✓ 5 Industry Categories
✓ Brand GPT — Limited queries
✓ Full Data Access
✓ Panel creation at all scales
✓ Customised report delivery
MOST TEAMS PICK THIS
Advanced
₹2,00,000
per month · Billed in INR
✓ 10 Industry Categories
✓ Brand GPT — Unlimited queries
✓ Full Data Access
✓ Panel creation at all scales
✓ Customised report delivery
MINDLINK · THE SALT INC.
CONTENTS›RATE CARD›PANEL & REPORTS

Panel creation & reports

Priced per respondent and per engagement. Plan-agnostic unless noted.

Respondent scaleStarterAdvancedNote
500 – 2,000₹750 / respondent₹750 / respondentStandard panel
2,001 – 5,000—₹500 / respondentMid-scale panel
5,001 & above—₹250 / respondentLarge-scale panel
Campaign Insights Report₹10,00,000₹10,00,000Campaign-level consumer insights
ReportStarterAdvanced
MindWatch
Brand tracking & monitoring
 ₹5,00,000
Publicly available data via API
 ₹7,50,000
Full capabilities
MindMatch
Audience matching & segmentation
 ₹3,50,000
Up to 2 competitors
 ₹5,00,000
Full capabilities
MINDLINK · THE SALT INC.
A closing note
The question isn't whether psychographic intelligence is valuable.

It's whether your brand builds its own — or keeps renting a view of someone else's consumer.

Talk to us: saltmindlink.com
MINDLINK · THE SALT INC.
CONTACT US

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Gaining access to the future of consumer intelligence starts here. Complete the form to schedule a private consultation with one of our strategists.

MINDLINK · THE SALT INC.